Professional Development: A Guide to Producing Projects in the Non-Profit Space with Barbara Frum and Ross LeClair

Apr. 16, 1:00 pm2:30 pm




An insider’s look on how to finance both traditional and nontraditional projects within the non-profit space. In this workshop, we will cover various revenue streams from non-profit producing partnerships, commissioning, grants, individual giving, creative partnerships, and touring. We will also take a look at a sample capitalization and premiere budget. If you are curious about how new projects get funded within the PAC system, this workshop is for you!


Hailing from Toronto, Canada, Barbara Frum is a Creative Producer and Agent. In 2013 Barbara founded Sharing Spaces LTD. Sharing Spaces currently partners with producing & presenting organizations to develop new dance and music shows for worldwide touring. Sharing Spaces also tours existing works. Credits include: Daniil Simkin’s INTENSIO (in partnership with The Joyce Theater), Wendy Whelan and Brian Brooks “Some of a Thousand Words” (In partnership with The Joyce Theater), Benjamin Millepied’s LA Dance Project, Malpaso Dance Company (Havana, Cuba), Hubbard Street Dance Chicago, “One of Sixty Five Thousand Gestures” by Jodi Melnick (In partnership with Works & Process at the Guggenheim), “Unveiling” by Moses Sumney and Sonya Tayeh (In partnership with New York City Center), “The Tenant” by Arthur Pita and James Whiteside (In partnership with The Joyce Theater).


Ross LeClair joined The Joyce Theater as its Producer in 2016. In his role managing Joyce Theater Productions he works with dance artists at every stage of a project, from concept to premiere and touring, including developing budgets, securing residency and commissioning partners, creating fundraising and marketing strategies, and contracting technical and artistic collaborators. He has worked with artists including Ronald K. Brown, Mats Ek, Maria Kochetkova, Ohad Naharin, Arthur Pita, Alexei Ratmansky, Sonya Tayeh, Caleb Teicher, James Whiteside, Robyn Mineko Williams, and maintains an ongoing producing relationship with Havana’s Malpaso Dance Company. Ross produced The Joyce’s revival of Molissa Fenley’s State of Darkness, the first ticketed, live-streamed engagement from The Joyce stage during the Covid-19 pandemic, which was named best dance revival of 2020 by the New York Times. He is an active member of the Dance/USA Presenters Council, has spoken at the Shanghai International Arts Festival and NYU’s Translucent Borders workshop in Abu Dhabi, and moderated the Copperbridge Foundation’s two-part panel on contemporary Cuban dance. Ross graduated from New York University with a BFA in Dance (Tisch) and a BA in Journalism (CAS). Prior to joining The Joyce, he worked in various roles at NBC News, including as a field producer for CNBC special events.


Gibney’s Training Department, led by Senior Director of Training, Alexandra Wells, serves the current and holistic needs of adult dance artists, with consideration for the multiplicity of career expressions and entry points. Through the cultivation of an inclusive and positive space, our offerings make space for exploration, risk-taking, personal and artistic growth, connection, and fun. It is our priority to listen to and support our community and to empower the future leaders of the field. Learn more.


Gibney Professional Development supports dance professionals of all backgrounds building (and re-building) a unique and sustainable career through accessible learning, expanding skills, and fostering a diverse and inclusive community.


Classes will be streamed live via Zoom. You need a device connected to the internet, you don’t need camera capabilities. Students must pre-register for class and download the Zoom app to join.

Registration will close 20 minutes before the class time. 15 minutes before class, you will receive an email with the Zoom link. Please make sure your Zoom name matches the name you signed up for class with. The class will close 10 minutes after its scheduled start time so please join the class on time.

Please be advised that if there is more than one class taker on your zoom, all must be registered for the class before starting. If a class taker is not registered, Gibney staff will remove you from the class immediately. You will be allowed to re-enter the class once all participants have registered.

Gibney will provide Live Transcription via Otter Live Notes for this class. To access the live transcript in the Zoom meeting, click the red LIVE indicator and then select “View Stream on Live Notes” in the dropdown. The live transcript will open in a separate browser window.

All classes are in Eastern Standard Time.