Rennica is an experienced digital media marketing professional, who has a proficiency for project management and a knack for powerful multi-media story telling. She comes to Gibney with 15+ years of successfully managing various aspects of digital marketing and communications for performing arts organizations and small businesses.

Prior to joining the team at Gibney, Rennica honed her understanding of effective web design as Creative and Project Manager at Paradigm Marketing and Design. She worked closely with clients to conceive and implement effective marketing strategies and took pride in her ability to translate business goals into marketing campaigns and collateral that produced results. She also led a talented team of graphic design artists who she empowered to push beyond boundaries to not only meet goals, but to produce work they could be proud of.

Previous experience includes seven years learning and growing—and loving the opportunity to experience world-class dance daily—as Digital Marketing Manager at The Joyce Theater. She also served as Marketing Coordinator for Danspace Project, and she got her start in the business of promoting performing artists at IMG Artists and Columbia Artists Management.

She graduated from SUNY Binghamton with a Bachelor’s degree in Comparative Literature. Throughout her career, Rennica has worked to create content that captivates, evokes emotion, and moves audiences to action. She tries to bring curiosity and empathy to every project she touches. When she’s not marketing, Rennica is an avid martial artist and kickboxing instructor, who loves finding new ways to make her kids laugh.

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