Using Augmented Reality to Engage Audiences In and Out of the Theater With Keira Heu-Jwyn Chang

Dmi Professional Workshop

By now you’ve probably heard that AR or Augmented Reality is the hottest new thing in technology. Almost everyone with a smartphone has used AR even if they didn’t know it at the time. If you’ve ever played Pokémon Go or used a Snapchat filter, you have too! In this workshop we’ll explore how augmented reality can be used to enhance audience experience and engagement before, during and after a live performance event. Using technology as ubiquitous as the smartphone, this workshop will demonstrate how existing apps take advantage of augmented reality. We’ll take a look at how building a customized app might work and brainstorm new implementations across both marketing and production design.

Keira Heu-Jwyn Chang was a triple-major in Ballet, Astrophysics, and Philosophy at the University of Utah before pursuing Cultural and Arts Management at American University. Chang worked at the Association of Performing Arts Presenters and New York City Center Theater. She spent two years with a small venture capital firm gaining fluency in financial and business planning, investment, and securities regulation. She currently serves as Executive Director of the stellar Kate Weare Company. Chang continues to pursue projects at the intersection of technology and the arts as a freelance photographer, graphic designer, web developer, electronics fabricator and interactive installation designer. Her newest venture, DADA – The Dance Arts Data App, is a web based application designed to be a free tool and a knowledge base of fundraising, marketing and administrative information for dance organizations.

Gibney’s Digital Media Initiative seeks to empower artists to create high quality digital content and integrate technology into their practice. The DMI supports artists by providing trainings, consultations, access to hardware and software, and subsidized filming and editing services. Learn more.

Photo courtesy of Keira Heu-Jwyn Chang. 

ACCESSIBILITY

The accessible entrance for this location is located at 280 Broadway. Please note that this is a shared entrance with the New York City Department of Buildings. To access the elevator, attendees may be asked to provide a valid photo ID and go through building security, including a metal detector.

Requests for reasonable accommodation or for access to the 280 Broadway entrance after 5:00 pm or on the weekend should be made three days in advance by contacting Elyse Desmond at 646.837.6809 (Voice only), or by e-mailing elyse@gibneydance.org.